I received a marketing email today from an expert in direct marketing, in which he wrote about sorting out the dead ducks from those who are really interested. He referred to the Reader’s Digest Yes and No reply envelopes. He called it the Yes/No option, implied that it was how to sort …read more Source: […]
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Here’s a book you should read
A conversation with a remarkable man about the way we communicate
An easy read, it will appeal to anyone who enjoys a well-written book. However, although the setting and characters are fictitious, its ideas on verbal communication could change the way you think and speak.
If anything like that has ever happened to you, you need this book. Getting your point across quickly and effectively is a skill that really matters in business.
Get it on Amazon here.
Here’s another
How to deliver a winning message
The critical knowledge you need to plan, write and deliver your next presentation with maximum impact.
Get it on Amazon here.