Of course you do. If you are someone who tells customers and prospective customers about your products and services, you present. If you inform and motivate your staff, you present. If you speak to audiences in a business context, you present. And if you are among the 20% of business presenters whose presentations succeed, congratulations! You obviously know how to get your point across.
If, on the other hand, you feel your results could be better, if you sense that something isn’t quite right, if you are among the 80% who fail, get in touch.
A famous motivational speaker once said that the real problem facing ambitions people isn’t that they aim too high and miss … it’s that they aim too low and hit.
Does that apply to you and your business? Are you accepting a low level of performance in your business presentations, speech making, or whenever you have something important to say?
How important is it, do you think, to get your point across effectively? How important are communication skills to your business? Do your communication skills help or hinder you? Ask yourself if your staff are on message, and whether you manage to connect effectively with them.
A client had a phrase that beautifully provides the answer. He said, about his own business, “What we sell is the way we sell it.” Quite brilliant.
Think about it. If you do your selling in a mediocre way, if you tell your public about your business in a boring or complicated way, if your communication is all one-way traffic – that’s what you are asking people to buy. Mediocre. Boring. Complicated. Self-centred.
Good communication skills are ESSENTIAL in business, and in leadership.
That’s where I can help you. And who am I to make such a claim? Author of seven books on communication skills, UK’s only World Silver Medalist in Public Speaking, and Co-founder of the Professional Speaking Association. For more, see the About page.