Are you telling the right story about your business?

Imagine a potential customer asking you, “Why should I spend money with you instead of someone else?” What would you say? Write that down, and ask yourself if you would publish it as an advertisement for your business or put it in a new business presentation.

Chances are you’d say No. That could mean you are telling the wrong story, and it is probably costing you business that could be yours.

Now, how would you answer the question, “What do you do?” Most people reply either with a label (“I’m an engineer”) or by describing what they do. Trouble is, no one cares what you do; they only care what you can do for them.

You need a different answer. You need to know your Added Value, and not just for the right answer to that Networking question, but for yourself. You need to know what you bring to the table, in business, and declare it in your public speaking, business presentations, your websites and your social media profiles.

And that’s where I can help you. That is central to my platform speeches and training programmes. To get help with the way you sell yourself, call me on +353 (0)89 611 7427 or +44 (0)7768 696254


SALES TRAINING: The key factors in successful selling are the right mindset and a persuasive presentation. Phillip can offer you the approach that took sales from (in today’s terms) £9.28m to £29.25m in 10 months.

PUBLIC SPEAKING: Would you like to speak in public without fear, and in a way that others will want to listen? Some comments following a recent speech on How to Use Well-known Stories in a Speech:

“Best speech I have heard showing different applications of the same story! Masterful.” Freddie Daniells

“There simply is no one better to teach the craft of storytelling than Phillip Khan-Panni.” Philip Calvert

SPEAKER COACH: “Phillip Khan-Panni has silver-haired wisdom on the world of presentations – and delivers the speeches with the eloquence of a silver tongue. As one of the founders of the Professional Speaking Association and one of its most enthusiastic supporters Phillip has a profound understanding of how to construct speeches containing stories that work and how to deliver them with style. He has a cracker of a record in passing on this skill to others.” Michael Dodd

BUSINESS PRESENTATIONS: Something like 80% of business presentations fail. They tell the wrong story and they tell it badly. Don’t be in that group. When you really need to get your point across in business, send for Phillip Khan-Panni.

Looking for a lively, informative speaker to add communication insights to your event? Call +353 (0)89 611 7427 or 07768 696254 (+44 7768 696254). Or Skype him at PhillipKP.

blog: PKPWordsmith