In business, what makes you stand out?

Imagine a potential customer asking you, “Why should I spend money with you instead of someone else?” What would you say? Write that down, and ask yourself if you would publish it as an advertisement for your business.

Chances are you’d say No. That could mean you are telling the wrong story, and it is probably costing you business that could be yours.

Now cast your mind back just a few years, to 2008, when an inexperienced US Senator, who had made a couple of impressive speeches that had even the former First Lady on her feet in applause, found himself President of the United States.

That’s the power of words. He told the right story and he told it well. What story are you telling about your business?

Words make sales, rouse passions and inspire great performances in sport and in business. They boost reputations, accentuate the difference between competitors and decide where the contract goes.

To get help with the way you sell yourself, call Phillip on +353 (0)45 943 783


SALES TRAINING: The key factors in successful selling are the right mindset and a persuasive presentation. Phillip can offer you the approach that took sales from (in today’s terms) £9.28m to £29.25m in 10 months.

PUBLIC SPEAKING: Would you like to speak in public without fear, and in a way that others will want to listen? Some comments following a recent speech on How to Use Well-known Stories in a Speech:

“Best speech I have heard showing different applications of the same story! Masterful.” Freddie Daniells

“There simply is no one better to teach the craft of storytelling than Phillip Khan-Panni.” Philip Calvert

SPEAKER COACH: “Phillip Khan-Panni has silver-haired wisdom on the world of presentations – and delivers the speeches with the eloquence of a silver tongue. As one of the founders of the Professional Speaking Association and one of its most enthusiastic supporters Phillip has a profound understanding of how to construct speeches containing stories that work and how to deliver them with style. He has a cracker of a record in passing on this skill to others.” Michael Dodd

BUSINESS PRESENTATIONS: Something like 80% of business presentations fail. They tell the wrong story and they tell it badly. Don’t be in that group. When you really need to get your point across in business, send for Phillip Khan-Panni.

Looking for a lively, informative speaker to add communication insights to your event? Call +353 (0)45 943 783 or 07768 696254 (+44 7768 696254).

blog: PKPWordsmith