The true secret of the Yes/No response

The%20true%20secret%20of%20the%20Yes%2FNo%20response

I received a marketing email today from an expert in direct marketing, in which he wrote about sorting out the dead ducks from those who are really interested. He referred to the Reader’s Digest Yes and No reply envelopes. He called it the Yes/No option, implied that it was how to sort …read more Source: […]

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